In November 2005, Aircraft Medical attended the 37th MEDICA Congress which boasted more than 4.100 exhibitors and some 136,000 visitors from 60 countries over the 4 day duration of the show. Medica, the world's largest medical trade fair, is well known as the ideal platform to present the year’s product innovations so the perfect place to exhibit the McGRATH® Series 5 prior to a European launch, and gather international interest. Not only is Medica the fair to showcase and pick up on the latest developments in medical technology and new devices each year but also an important opportunity to promote dialogue between science and industry. Aircraft Medical met a huge number of clinicians and distributors from around the world who targeted the McGRATH® at the UK Pavilion, reflecting not only the international interest but also the global market potential.